The Canadian Red Angus Promotion Society was formed in September 1972 by a group of Red Angus breeders, with a sole mission of promoting the breed.

In the Spring of 1973 members were in favor of sponsoring a sale to showcase Red Angus, making them more visable. It was decided from the beginning to make this a select sale with consignors opening their herd to a selector. Over the years, this has resulted in a highly successful sale.

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Fort Macleod Auction Market had been selling for Mackenzie Brothers and Gary Conrad, and it was felt that their experience would be an asset. To that end, a meeting was held with them, and they were hired to manage the first Red Round Up. Becuase of it's central location, the Innisfail Test Center, managed by John Hay, was chosen as the venue. Jack Daines, a local auctioneer was invited to be a guest auctioneer. John Milne did the selecting; George Chiga, Guthrie Oklahoma, did the color commentating.

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The Premier Red Angus sale is still going strong, a testament to the forward thinking of the breeders who started it 50 years ago!!